8月20日，新浪2020五星金牌教师评选活动特别策划——《新浪2020教育行业高峰论坛K12专场》在北京新浪总部大厦成功举办。本次高峰论坛以《K12的“危”与机”》为主题，力邀全国12家覆盖了K12教育的各类细分赛道的行业大咖亮相活动现场，就如何重塑机构坚挺的未来，“碰撞”出一场超高浓度的思辨讨论会。以下为达内教育集团高级运营副总裁孙莹论坛发言实录：

达内教育集团高级运营副总裁 孙莹

2020niantufadeyiqing，daozhijiaoyuxingyezaoshoujudachongji，yimianshichuantongjigoujixuzhuanzhixianshangfuke，lingyimianshizhuankenan、xufeinan、tuokenansuoyinfadejingyingweiji。raner，you“wei”biyou“ji”，duiyujiaoyuxingyecongyezhe，yiqingjiyiweitiaozhan，yeyiweijiyu。

疫情“黑天鹅”对企业冲击巨大，企业要具备“蓄水”能力和迭代能力

yiqingzheizhi“heitiane”duishijiedechongjishifangfangmianmiande，baokuoshenghuo、fangshi、jiaohufangshi，shenzhizhengzhi、jingji、guojiguanxi。youqiduiyushangyeshijie，yiqingdechongjiwuyishijudade。sunyingbiaoshi，mianduijudadechongji，qiyedelianggenenglibeishoukaoyan。

yishiqiyede“xushui”nengli。suowei“xushui”，zhuyaozhiqiyedechubei。zheiqizhongjiyouxianjin、chanpinhefuwujiaofunenglidechubei，yeyoujingyingguanlituanduizonghejingyingnenglidechubei。

ershiqiyeyingduiweijidediedainengli。dangtufaxingbianhuajianglindeshihou，qiyedezizhudiedainenglixiandeyouweikegui。

duiyuyilaixianxiazhanyedejiaoyujigoueryan，yiqingjiqiyedailaidetiaozhankeweijuda，ruguotongshijubeisunyingsuoyande“xushui”hediedainengli，zuodaozhunbeichongzu，neiqiyecaiyoukenengzuodaolinweibuluan。

面对疫情，达内这半年的发展情况又如何？

sunyingzailuntanshangjieshao，daneixianzaiyouliangdashiyequn：chengrenitzhiyejiaoyushiyequnheqingshaoniankejisuzhijiaoyudeshiyequn。chengrenitzhiyejiaoyushiyequnyizhifazhanwenjian，zaizheiyixifensaidaochuyujueduilingxiandiwei，yikaozheiyiyewu，daneiyu2014nianshangshi；qingshaoniankejisuzhijiaoyushiyequn，qipinpaiwei“tongchengtongmei”。jiezhiqunianniandi，tongchengtongmeideyingshouguimojiuyiyuchengrenityewuchiping。

tongchengtongmeishijiaoyuxingyejianchiomozhanlvefazhandedianfan。muqian，tongchengtongmeizaiquanguoyou232gefenxiao，youyuyiqingdeyingxiang，jinnianbingweijinxingxinxiaokuozhang；tongshi，tongchengtongmeihaiyongyouzijidezaixianjiaoyupingtai—tongchengzaixian。

zhidezhuyideshi，yiqingbaofahou，daneixunsuxingdong，chengrenitzhiyejiaoyuzai2yuefendefukelvbianda90%yishang；tongchengtongmeishouyiqingxiangduiyingxiangjiaoda，jibianruci，2yuefenshizhengtifukelvyeda60%yishang。jiezhi6yuedi，tongchengtongmeifukelvyida84%；erdaolexianzai，gongsi90%yishangdexianxiaxuexizhongxinshixianlexianxiafuke。

xianran，qudezheiyangdechengjishuweibuyi。

疫情是挑战也是机遇，企业要把自己擅长的事情做到极致

nijingwangwangshizuinengjianyanqiyejingzhenglideshihou。sunyingbiaoshi，yuejiannandeshihou，qiangzheyueyoujihui，yinweishichanghuiguolvdiaoyibufencanyuzhe。

duiyutongchengtongmeilaishuo，yiqingdailaitiaozhandetongshi，yeweitongchengzaixiandailailelianghaodefazhanjiyu。jinnian6yuefen，tongchengzaixianyijingyou10wanzhucefufeidexuesheng，keweiwandaochaochededianfan。

neime，yiqingguohou，jiaoyuqiyeyougairuhetuidongxiayibufazhan？

sunyingrenwei，qiyexuyaojiangzijishanzhangdeshiqingzuodaojizhi，zaicijichushanghengxiangtuozhan，zhenghegengduoziyuanfazhanjiaoyushiye。

sunyingduidaneidexiayibufazhanchongmanxinxin，tarenweidaneideliangda“jiyin”jiangchengweixiayibuzhanlvedezhishengfabao。

第一是O2O双师教学。达内是国内第一家尝试O2O双师教学模式的。达内从IT培训起家，2005年便开始采用O2O远程同步直播教学方式，在远程同步直播教学方面，积累了丰富的实战经验。

daneidangchuxuanzeo2oshuangshijiaoxue，zhuyaojiyuduijiaoyubenzhidesikao。sunyingjieshishuoyifangmian，quanguojidongbianchengyoudongjiangkejiaoxuederenfeichangshao，zheizhongjiaoxuefangshikeyijiangzuihaodejiaoxueziyuanfenxiangjigengduoxuesheng，keyizuihaodijiejuejiaoyudegongpingxingwenti。

lingyifangmian，xuexibujinjinshi“jiao”yu“xue”deguocheng，erqieshixuexizuzhihexuexifuwudeguocheng，tongguoxianxiafuwu，o2oshuangshijiaoxuekeyihenhaoditishengxueshengxuexidexiaolv。

xianshanghexianxiashuangzhongxiaolvdetisheng，rangdaneituoyingerchu。rujin，daneimeinianyou10wanyishangdexueshengshitongguozheizhongfangshilaixuexi。

dier，daneifeichangshanzhangxianxia“kaijiangtuotu”。duiyuxianxiajiaoxuezhongxinmendianxuanzhi、kuozhangjiezoujidandianyinglimoxingdengwenti，daneiyoufengfudejingyan。

jiyuzheiliangda“jiyin”，daneiyouchengrenitpeixunjinruk12jiaoyusaidao，jizaixianxiakaituomendian，tongshiyezuozaixianjiaoyupingtai，tansuoomomoshi。zheiyeshitongchengtongmeiyijingzaiyejiezhanlutoujiaodeyuanyin。

zaicijichushang，jinnianshangbannian，daneibujinshixianpingwenzhan“yi”，haizhuazhujihuigengjinyibufazhan。

OMO如何赋能教育企业？关键看成本管控和产品交付

omoyijingchengweijiaoyuxingyeguanzhudereci，ronghexianshangyuxianxiajiaoxuedeomomoshi，yijingbeigengduojiaoyuqiyezuoweifazhanzhanlvezhongdianqingxie。

zuoweiomozhanlvedejiandingzhixingzhe，sunyingzailuntanshangzuolefenxiang。tarenweiomoyaocongchengbenguankonghechanpinjiaofulianggecengmianlaiguancha。

chengbenguankongfangmian，jiaoyulingyuyouyige“bukenengsanjiao”——huokechengben、changdichengben、jiaoxuechengbenbukenengdoudi。erdaneizaiomokuachangjingdeguochengshixianle“kenengsanjiao”，xianxiadehuokechengbendi，xianshangjiejuelechangdidewenti，jiaoxuechengbendi。

yihuokeweili，jiaoyulingyu，youqisuzhijiaoyulingyu，huokechengbenyizhijugaobuxia。erdaneimuqian30%huokelaizixianxia，70%laizixianshang，xianxia、xianshangxiangjiehedehuokemoshi，keyiyouxiaobangzhudaneitishenghuokelv、youhuachengben。

sunyingqiangdiao，mianxiangcduanyonghudejiaoyuqiye，xuyaojubeiliangzhongyingxiaohuokedehexinnengli：diyi，laxinnengli，zaizheifangmiantongchengtongmeizhuyaoyikaokoubei，qi54%dexinzhaoxueyuanlaizizaiduxueshengjiazhangdekoubeijieshao；dier，xufeinengli，yikaokechenghefuwuzhiliang，tongchengtongmeihuodelexueshenghejiazhangderenke，xufeibilifeichanggao。

chanpinjiaofucengmian，zaichuangzaoshangyejiazhizhiwai，jiaoyushizhongchengdanzheshixianjiaoyugongpingdezeren。zaizheifangmian，omotongguoduozaiti、duochanpindejiaoxuefugai，zengqiangxuexixiaoguo，jinerjiejuexuexishijiankongjiandexianzhi，zheikeyitigaojiaoyupujidu，youxiaotishengquanminsuzhi。

luntanzuihou，sunyinghaixiangxingyefachuchangyi，suzhijiaoyuqiyeyingxingchengxingyelianmeng，gongtongtuidongwoguojiaoyushiyefazhan。tabiaoshi，k12shichangguimohenda，xifensaidaohenduo，gejiajiaoyuqiyeyonghuzhonghedujiaogao，ruguosuzhijiaoyuqiyenenggoulianheqilai，jiukeyichixuweihaizihejiazhangtigonggengduogenghaodejiaoyuneironghechanpin。

sunyingzongjie：duijiaoyuqiyelaishuo，yiqingshikaoyanqiyejiankangchengdudeshijinshi，kaoyanqiyedeshangyemoshishifoujiankang，kaoyanqiyeyoufancuiruodenengli，kaoyanqiyedechuangxindiedainengli。

zhengxiangnicaisuoshuo，“yujibingpilindenaishiweijingkaoyandelinghunzhiliheqiangdadexiangzheng，cushirenmiaoxiaohuadetongyizhongyuanyinyehuiqushiqiangzheheteshuzhedadaoweidadedingfeng。”

yiqingdaozhihenduozhongxiaoqiyexianrukunjing，shenzhimianlincunwangweiji，danqiyeruguojiangzhishiweiyichangtishengzishenjiankangchengduhefancuiruonenglidelengjingceshi，henduoqiyejiangzaiyiqingguohouyinglaigenghaodeziji。yiqingzhixia，qiyegengyaotiaochubiaoxiangkanbenzhi，dongxixingyefashengdejudabiangebingshunshierwei，zuizhongcaineng“zhiguayunfanjiancanghai”。